| PLASTIC PENETRATION / COMPETING MATERIALS |
Corrugated market demand has been threatened by efforts to replace corrugated with plastic, often reusable, packaging. This movement, which began in Europe and soon moved to the United States, caused the corrugated industry to undertake major marketing and product development initiatives designed to neutralize the competitive advantages posing the threat.
ICCA Plastic Penetration Work Group shares information about the incursion of plastic in different regions of the world, the tactics that are being used to take corrugated market share away, and what is being done to stop it.
Additional Information:
Common Footprint For Produce Packaging
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